Dr Ateeq Abdul Rauf is a qualitative researcher, ethnographer, and marketing academic. He received his PhD in Marketing from the University of New South Wales, Australia in 2016. Common to Dr Ateeq’s research projects is the underlying theme of how consumers cope with social influences in modernity. Dr Ateeq has had his work published in esteemed outlets such as Journal of Business Ethics, International Journal of Consumer Studies, Marketing Theory (as special issue lead guest editor), Journal of Marketing Management, and Tourism Geographies, among others. He has also presented his research at prestigious international conferences and seminars such as Association of Consumer Research Conference, American Marketing Association Winter Conference, Academy of Management Conference, and Consumer Culture Theory Conference. He also has media reviews published in the journals Organization Studies, Consumption Markets and Culture, Academy of Management Learning and Education, and Organization.
He was previously a Research Fellow at Lahore University of Management Sciences (2009-2011) where he taught business courses and also (co-)authored a couple of case studies and edited book chapters of the South Asian edition of Principles of Marketing.
Dr Ateeq is also an alumnus of the Medill School, Northwestern University where he completed a Masters in Integrated Marketing Communications (2007-08) with a concentration in brand communications. He studied at Medill on a Fulbright scholarship and was one of four to receive the Euro RSCG Tatham Award for exceptional performance and a promising career.